In the lead-up to the release of Dying Light's new expansion, The Following, developer Techland has launched a very unique campaign involving Twitter to open up the DLC's map.
Here's how it works: when people tweet at @DyingLightGame using the hashtag #TweetForSpeed, a "specially modified" slot car will zip around a track, in the process clearing away the fog from the map, hereby revealing its content. The further the car goes, the more of the map will be revealed.
"The idea came from the current trend of connecting anything and everything to the Internet," Dying Light community manager Michal Napora said in a statement.
The "TweetForSpeed" campaign will play out in real time, broadcast live on Twitch. As you can see, not a lot of progress has been made so far, but it's only just started.