Just like Battlefield 4, EA's new shooter Star Wars Battlefront will remain famous a year after launch or maybe even longer. That's according to EA COO Peter Moore, who said Battlefront's numerous expansion packs should help keep people interested for at least the next year, while sales of the base game will continue to be strong as buzz builds around Star Wars: The Force Awakens and the holiday shopping season.
Speaking during the Credit Suisse Technology, Media, and Telecom conference this week, Moore compared to Battlefront to Battlefield 4. There is one major exception, however, as Battlefield 4's launch in October 2013 was marred by server struggles and other issues, the executive pointed out.
"The engagement levels are still in the millions of people playing every day on that title," Moore said about Battlefield 4. "This is a game that, to be blunt, had a rocky start. But as the game has stabilized and as more content has become available, game sales have picked up and it is a very important part of our portfolio. I believe the same thing will happen with Star Wars Battlefront. Twelve months from now we'll be sat here and we'll be looking at the expansion packs we'll deliver as part of that season pass having maintained and increased engagement and as a result, having sold more games."
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