Creed and Fruitvale Station actor Michael B. Jordan will be featured in NBA 2K17, 2K Sports announced today. He'll show up in the professional basketball game's MyCareer mode. Jordan had his likeness captured for the game, while he also recorded audio. He plays the character Justice Young, a rising NBA star that teams up with a character you create for the mode.
"Throughout the game, Justice acts as a friend and support system while navigating the realities of playing in the NBA, with greater emphasis on in-game choices that will directly impact outcomes on-and-off the court," 2K said in a news release.
"NBA 2K17 was the perfect platform to connect with a new, unique audience and challenge myself to expand my abilities as an actor," Jordan said. "I'm humbled at the opportunity to help influence a franchise that I've been a passionate fan of since its first release."
2K marketing executive Alfie Brody added, "Working with an actor of Michael's caliber represents a commitment to giving our fans only the best and continuing to push ourselves as an entertainment platform."
Jordan is not the first celebrity that 2K has teamed up with for the NBA 2K series. Filmmaker Spike Lee directed NBA 2K16's MyCareer mode, while Pharrell Williams curated NBA 2K15's soundtrack.
Having someone named Michael Jordan involved with NBA 2K17 probably won't hurt sales.