Microsoft Opens First International Flagship Store in Sydney

Microsoft will commission its first international flagship store in Sydney, Australia today. The store is located in Pitt Street Mall, the two-storey, 6,000 square-foot store marks the first that Microsoft has opened outside of North America, and is Microsoft's second flagship retail store in the world.

The store will offer an assortment of Microsoft products for sale including Xbox One consoles and accessories. An Answer Desk is also featured, where customers can bring in any Microsoft device for repair or troubleshooting, regardless of where it was purchased. This service also covers Xbox One and Xbox 360 consoles. In addition to selling Xbox One consoles, accessories, and games, the Sydney Microsoft flagship store will also stock Alienware's gaming-focused PCs and Minecraft-themed merchandise. Customers can enter the store to get hands on with the hardware and accessories prior to making a purchase. Customers can also use the store's Community Theatre to learn how to use Microsoft products from staff.