GTA Online, the multiplayer mode for Grand Theft Auto V, has been a big hit for Rockstar Games and parent company Take-Two. It is consistently cited as a top-performer during the company's earnings reports, and it's believed to have brought in more than $500 million from its microtransactions. But don't expect Rockstar to support it forever.
Take-Two CEO Strauss Zelnick said at the Cowen and Company Technology, Media & Telecom Conference today that GTA Online was never intended to be "permanent."
"We do expect GTA Online's results to moderate because October will be three years since we released it," he said. "Not only was it not our intention that GTA Online was permanent, but it's important that it not be permanent. We have to rest the franchise at some point."In past interviews and during earnings calls, Zelnick used the word "permanent" to describe franchises like Grand Theft Auto, Red Dead Redemption, and Evolve, but not individual modes like GTA Online. Zelnick and other Take-Two management have also talked about the importance of "resting" a franchise in an effort to maximize its potential reach. With the exception of its NBA and WWE franchises, Take-Two intentionally decides against releasing new installments to existing franchises every year.
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